Starting a moneyless real estate investment holding company
Do you want to start a real estate investment holding company? If yes, here is a complete guide to starting a holding company with no money and no experience .
Okay, so we’ve provided you with an in-depth sample of the template investment holding company’s business plan. We also take it further by analyzing and writing a sample real estate company marketing plan backed by actionable guerilla marketing ideas for investment companies. In this article, we will consider all the requirements for starting an investment holding company. So put on your entrepreneur hat and let’s proceed.
What is a holding company?
A holding company is one that holds valuable investments such as bonds, stocks, gold, mutual funds, silver, art, real estate, private businesses, patents, licenses, copyrights, and anything else that is deemed valuable in business. This essentially means that a holding company does nothing, but rather is a conduit that controls and holds the shares or anything else of value of the underlying companies.
According to objective research, most of the successful companies in the world are holding companies. So, if you have a deep understanding of the business world or are a business owner, then you might consider starting a holding company.
What does it take to start an investment holding company?
Before starting a holding company, it is essential that you assess the needs of your business to determine if you are divested enough to start a holding company and what profits you can make. If you intend to control many companies; then incorporating a holding company is right for you, but if you intend to start a small business, it may not be a bad idea to incorporate a holding company as the holding company can help provide protection for assets, whether personal or business that is considered of high value.
Although starting a holding company can seem like a great deal of benefit to any business owner, it is imperative that you do thorough research on the business so that you can have the correct information. You may need to enlist the services of a business consultant, especially one. that you have a high knowledge of this type of business to determine if the benefits weigh in your favor. You will also need a lawyer to help you draft your holding company documents.
When looking to start a holding company, you should write a comprehensive business plan that outlines in clear detail what you want to achieve and how you intend to achieve it. Starting a holding company is different from running any type of business, so your business plan should be professional enough and contain accurate information. You could hire a business plan writer to help you write a business plan for your holding company, especially if you have outside investors that you are looking to convince to raise capital.
How To Start A Real Estate Investment Company With No Money A Complete GuideIndustry overviewThe United States holds the position of being the largest foreign direct investor, as well as the largest recipient of foreign direct investment throughout the world.The United States’ approach to international investment has been with the intention of establishing an open, rules-based system that is consistent across countries and is in line with the national security and economic interests of the United States.According to the United Nations, the foreign direct investment position globally in 2016 was $ 26 trillion, with the direct investment position of the United States at almost $ 6.4 trillion. Holding companies, wholesale trade industries, and the financial services industry account for the majority of the United States’ direct investment position in offshore services.In 2000, the country’s direct investment in holding companies accounted for more than 36 percent of total US direct investment abroad. In 2006, about 46 percent of total USDIA shares were earmarked for holding companies. USDIA shares in holding companies, therefore, rose at a rate that was faster than the 18 percent annual average. Variety of Industries In the banking sector, the frequency and magnitude of operational risk events at US-based bank holding companies have seen a significant increase in line with business complexity, especially deregulation.
Starting a market for a real estate investment company Research and feasibility studies
- Demographics and psychographics
The demographic and psychographic makeup of those who require the services of a holding company are not only limited to business organizations, but also to people who own things that are valuable, such as art, patents, and copyrights. This is so because a holding company does nothing more than own valuable investments.
Therefore, if you are looking to define the demographics of your holding company, you should try to make it all inclusive, as it could include companies and individuals in the United States and abroad.
List of niche ideas within the holding company that you can specialize in
Holding companies can be called a company that has acquired more than 50 percent of the shares of any company in which it is interested in order to control how the board of directors is composed. The reason that holding companies exist is to achieve production economies, get rid of the competition, and obtain management economies.
There are few niches for those looking to start this type of business and it is imperative that you choose the type of portfolio company that you believe will help you achieve all of your goals and objectives. Below are some of the niche ideas that are available within this particular business;
- Hotels and real estate
- Food industry
- Investments in high-tech startups
- Entertainment industry
- Banking and financial industry
The level of competition in the holding company industry
The level of competition that exists in this industry does not depend in any way on the holding companies but on the subsidiaries they control, since the holding company basically does nothing.
However, the holding company in the same industry may compete based on location or services. What holding companies want is for them not to incur losses on any of the investments they control, and therefore to help their subsidiaries with whatever competition they may face, supervision and support could come into play.
There are several holding companies scattered throughout the United States, so if you choose to create your own holding company, you should be aware of this fact.
Well-known well-known company brands list
In each industry, there are brands that have excelled and the industry of the holding company no different. The best brands in this industry are not only popular in the United States but also around the world. Most of these leading brands have not only been around for a long period of time, but have also been involved in activities (investment and advertising) that have seen them continue to gain popularity.
Below are some of the top portfolio companies in the United States and around the world;
- Berkshire Hathaway Inc.
- Sears Holding Corporation
- Johnson johnson
- Proctor Gamble Co.
- JPMorgan Chase Co.
- Wells Fargo Company
- Alphabet Inc
- Bank of America Corp
Economic analysis
Although the model for the holding company has not changed in years, various analyzes have been conducted to show that several things are about to change. Portfolio companies will no longer accept bribes and opaque billing practices. It is estimated that a large number of fake games will soon begin to manifest as some holding companies will use clever ways to falsify results or take fake credits.
Overhead for holding companies will be reduced by 75 percent and there will be more tech people in portfolio companies than finance people The huge amount of income generated will be leveraged by holding companies to engage in corporate stock transactions, as turnover cash-based will no longer be possible.
Niche holding companies will be formed to offer specialties compared to holding companies that will basically be the same with nothing to make it different.
Virtual holding companies that own nothing will have a competitive advantage over the others in terms of low overhead, objectivity, and enormous scale and will be able to disrupt different industries.
Starting your holding company from scratch vs. buying a franchise
When starting any business, there are certain decisions you need to make regarding the company which could be whether to start your business from scratch or buy a franchise. However, regardless of the options available, an entrepreneur can only choose what aligns with their core goals and objectives and what is likely to allow them to achieve their intentions faster. While a holding company may have affiliates that offer franchise opportunities to other companies, the holding company itself is not one that may fall under a franchise or for which there are franchise opportunities.
A holding company can be started from scratch or formed from an existing company, whichever option you want, make sure a thorough research has been carried out and a business plan has been written for what you want to achieve. . Also, you need to create a business structure, as this will allow you to achieve your goals and intentions more quickly.
Possible Threats and Challenges You Will Face When Starting a Holding Company
Every entrepreneur knows the challenges of starting a new business and, therefore, must be prepared for it. Also, while some challenges and threats may be easy enough to handle, some are generally out of control and it is therefore imperative that the entrepreneur remains focused during this period so as not to lose sight of why the business was established in first place.
If you are looking to start your holding company, some of the threats and challenges that you are likely to face as an entrepreneur while starting or managing the business include; adverse government policies, economic recession affecting clients’ purchasing power and a decline in investment activities, the arrival of a major competitor offering the same services, and changing industry trends.
Starting a real estate investment holding company Legal matters
- The best legal entity to use in this type of business
When looking to start a business in the United States, one aspect that cannot be neglected is the legal entity that you will choose for your business. The legal entity you choose will determine the extent to which your business can grow domestically and internationally, so this is not a decision to be taken lightly.
A holding company is also not just any type of company and the services of A lawyer will be needed to analyze all aspects of the business. While the attorney can help with the complicated parts of starting the business, deciding which legal entity you intend to use will depend on the amount of information you have on hand.
For a holding company, there are two main legal entities that must be chosen and they are, the corporation and the Limited Liability Company (LLC). Regardless of your business needs; These two legal entities have been designed to adequately cover them. However, you must consider two factors; liability and taxes when deciding which legal entity to choose.
If you are a small business owner, you may be better off choosing LLC legal entity in terms of asset protection. When making this decision, consider what type of business you already have.If you are looking to obtain a tax structure that is favorable to you, then it is important that you form your holding company in a state that is different from where the company will be located. operating company.
If you intend to maximize your asset protection, then you should consider forming two LLCs, where one will be the holding company and the other the operating company, with separate entities but the same agent. This, therefore, will release the holding company from the debts incurred by the operating company.
Convenient Business Name Ideas Suitable for a Holding Company
When looking to start a business, it is imperative that you determine what name your business will be given before you can begin submitting any business application. Choosing a name is not easy because the name has to be catchy, easily pronounceable, and remembered by your target market, competitors, stakeholders, and the general public.
Here are some convenient business name ideas for your holding company;
- Meckers Inc.
- Silas Holding Corporation
- Anita Baker Co.
- Frausier Holding Company
- Brian Johnson Inc.
Insurance policies
Holding companies are typically responsible for the important decisions that companies make under it; This also leads many people to have access to confidential information and data.This means that actions taken by some key members of staff could directly impact the financial well-being of the company being managed and that of the shareholders, leading to risk of liability lawsuits.
As a business owner, you can request a custom policy that is tailored to the needs of your business. Some of the insurance policies that you will therefore need to consider when starting your holding company include:
- Errors and omissions insurance
- Cyber ​​liability and data breach insurance
- Employee theft coverage
- General liability insurance
- Workers’ compensation insurance
- Commercial property insurance
- General policies
Intellectual property / trademark protection
When looking to start any business, making sure you protect your intellectual property is very important as it will save you a lot of heartache down the road. Although a holding company essentially does nothing more than supervise other companies, if the holding company owns a substantial interest in any company; it is right that steps are taken to ensure that intellectual property is protected.
There are lawyers who know intellectual property well and they will be the ones you should hire when applying for intellectual property protection. as they will know what it will take to present.
Is professional certification required to manage a real estate investment holding company?
Because a holding company basically oversees other companies, you, as an entrepreneur, don’t need to bother with any kind of professional certification, as this would not be necessary. However, this does not prevent you from obtaining the professional certifications you consider necessary to help you better run your business.
List of Legal Documents You Need to Manage a Holding Company
When looking to start any business, it is important that all the necessary documents are in place so that you do not run into any kind of problems with the constituted authorities. If you do not know all the documents you will need to start your holding company, you should retain the services of an attorney who will help you apply for incorporation.
Below are some of the legal documents you will need to manage your holding company;
- Certificate of incorporation
- Operating Agreement for LLCs
- Commercial plan
- Business licenses and permits
- Insurance policy
- Federal tax identification number (TIN)
- Employer Identification Number (EIN)
- Employment agreement
- Consultation of contractual documents
- Incorporation article
Financing your holding company
When looking to start a business, one of the main factors to be addressed is financing – how much is it needed, where to get it, and how it can be obtained. Without finance, a business idea may never come true and even if it does, it may not stay in existence for long.
While raising funds is not an easy task for any entrepreneur, it is not something that can be avoided, which is why entrepreneurs are always encouraged to write a business plan, as this is what will help convince any outside investor or financial institution on the feasibility of the business idea. Below are some of the options that can be explored when you are looking to start your holding company;
- Raising money from the sale of stocks and personal property
- Raise money from investors and business partners
- Bank loan application
Choosing a suitable location for your holding company
The holding companies do not need to be in a particular place where the clients of their various entities can see it, since they do not have business in the daily operations of their entities, this is because it is mainly a conduit and therefore can be located anywhere.
However, just because you can operate your holding company from anywhere in the United States does not mean that choosing an obscure location will not influence the success of your company. If you take a look at other portfolio companies, you will find that successful portfolio companies don’t mind paying extra just to be in the center where there are enough business activities due to the fact that a portfolio company needs to network to have the variety of connections you need.
Therefore, it cannot be overstated that the location you want to choose for your holding company is very important, since being seen is one of the keys to the success of a business entity, which is why entrepreneurs do not mind making a Extra effort to make sure they are in a location that is conducive to your business.If you choose a location that obscures your business, you may have to spend more on promotion to generate more awareness of your business.
However, one thing to keep in mind is the fact that a good location that allows you to be in the center of things is not cheap, so you need to make sure you have allocated enough funds to take care of this. However, this does not mean that you should spend in a way that puts a strain on your overall budget, as this could end up doing more harm than good for your business.
If you are not knowledgeable about the dynamics of choosing a location, then you need to enlist the services of a real estate agent who has a better understanding of the city to help you choose a location that is the best to run your business.
Starting an investment investment company Technical and workmanship details
An investment company is one that does not have a day-to-day role in any of its investments, since the company basically provides executive supervision and establishes risk management parameters for companies.
It is essential that accurate accounting records are kept for all transactions. The accounting records of the different entities, as well as that of their holding company, must be kept separate so that a legal distinction can be made between them.
When it comes to the decision to rent or buy space to manage your holding company, the decision will depend on your budget and the size of the business you intend to run. If there is enough capital, you can decide to locate your company where you want it, especially if you do not intend to be directly involved in the operation of the subsidiaries that belong to you. If you intend to run your holding company for a long time, then you should consider purchasing the space that you intend to use so that you can participate in long-term planning, structuring, and expansion.
The type of business The structure you intend to build for your holding company will depend on how large you want the holding company to be. Also, another thing to consider when looking to employ the right hands for your holding company is financing, as you should only use the ones that you can comfortably afford.
On average, you would need; Board of Directors, CEO, President, Vice President, CFO, Operations Manager, Human Resources Manager, Administrative Officer, Receptionist, Cleaner, and Security Guard. From the analysis above, you would need at least 15 key people to effectively manage your holding company.
The service provision process of a holding company
A holding company is known as a special type of company because it does nothing, it just owns everything of value, which could be private businesses or shares of other companies.
Holding companies can come in two forms; They serve as investment vehicles for investors to enable these investors to own minority stakes in companies. This is advantageous because it allows other investments to remain protected in the event that one of them fails.
Portfolios can also serve as risk management tools for corporations, especially large ones, where arrangements can be structured so that the corporation can control more than they have or can afford.
Starting a Real Estate Investment Holding Company The Marketing Plan
- Marketing ideas and strategies
Marketing is a vital activity that every business needs and therefore it is pertinent that entrepreneurs take it seriously. It is with marketing that a company can generate the necessary awareness, and it can also convert part of that awareness into income generation that will help the sustainability and expansion of the business. The right marketing activities can allow a business to easily penetrate its intended target market and gain a share of the market.
Just because people require your services or products doesn’t mean you don’t have to constantly prove yourself by engaging in activities that promote your image and make them see you positively. A good marketing campaign starts from the inside, where it builds on a profile that is indeed marketable. Once your profile is built, and then you can establish what your marketing plans should be.
For there to be effective marketing strategies, it is imperative that you conduct a thorough market survey in which you try to understand the market. you will go in by determining who your target markets are; what they expect from you and what you should expect from them as well. Your market research will also allow you to identify who your competition is, where they are, and how you can compete favorably against them in the industry.
Depending on how complicated your business is, you may need to engage the services of a marketing consultant who has in-depth knowledge of the industry to help you create the right marketing strategies for your business. Below are some of the ideas and marketing strategies you can use to market your holding company;
- Make sure to introduce your holding company to as many stakeholders in the industry as possible
- Install billboards in strategic locations to raise awareness of your business
- Make sure your business appears in the yellow pages and online directories
- Advertise your business in relevant business newspapers and magazines, as well as on radio and television stations
- Empower your marketing team to engage in physical online and offline marketing activities on behalf of your business
- Attend business seminars and conferences in order to network and raise awareness about your parent company, as well as participate in networking
- Take advantage of the Internet to promote your business
Strategies to Increase your brand awareness and create your corporate identity
While advertising may seem like a useless activity for an entrepreneur just starting out, it is in fact a very vital aspect, as this ensures that the entrepreneur can get the attention of his business faster than if he did not participate in any advertising campaign for the deal. Also, with advertising, the target market is not only aware of the business, but other stakeholders and even competitors become aware of the business.
The advantages of increasing awareness of your own brand is the reason why even companies that exist and have been very successful in what they do, set aside a certain amount of money each year to participate in activities that they will keep in view of. their target market, as well as the general public, because these companies have found that enough public awareness is in line with the revenue they generate.
However, not just any activity can help promote the image of the company in a positive way, which is why concrete plans must be written and then strategies developed so that the overall plans can be achieved. Therefore, it is important that before drawing up any plans, a thorough market research is done as this will help to ensure that what is being developed is in line with current market trends.
You can also hire the services of an advertising consultant to help create the right strategies that will help your business achieve its intent. The advent of technology has made it easier to run advertising campaigns, as it is not only cheaper for companies with technology, but it is also much more effective as it can be designed to reach large audiences. However, many companies tend to use a combination of online and offline advertising.
Below are some of the strategies needed to increase awareness and create a corporate identity for your company;
- Be sure to place advertisements in newspapers and magazines, as well as on radio and television stations
- Install billboards in strategic locations to raise awareness of your business
- Create a different logo and tagline to stand out
- Build a website and use this to increase your brand awareness
- Participate in business conferences, seminars and meetings to network and promote your business
- Take advantage of social media platforms like Facebook, Twitter, Linkedin, and business blogs and forums to increase your brand awareness